Universitas Ma Chung | Building A Brighter Tomorrow
Dr. Anna Triwijayati, S.E., M.Si
Kontak :
NIDN : 0714127202
BIDANG KEAHLIAN
  • Manajemen Pemasaran Perilaku Konsumen Penelitian
MATA KULIAH YANG DIAJAR
  • Perilaku konsumen Penelitian Pemasaran

PRESTASI

  • Hibah Disertasi Doktor, dari DP2M Dikti, 2011
  • Hibah Pengabdian Masyarakat: Penerapan Ipteks, DP2M Dikti, 2009
  • Research Grant dari Penelitian Studi Kajian Wanita, DP2M Dikti, tahun 2009
  • Research Grant dari Penelitian Dosen Muda, DP2M Dikti, tahun 2006
  • Research grant dari Widya Mandala (WIMA) Grant, tahun 2006
  • Research Grant dari Pusat Penelitian Obat dan Tanaman (PPOT) Grant Universitas Widya Mandala Surabaya tahun 2006
PUBLIKASI
  1. Anna Triwijayati, 2011, Pengambilan Keputusan Pembelian Makanan Jajanan oleh Konsemen Anak di Kota Malang, Riset Disertasi, Didanai oleh Hibah Disertasi DP2M Dikti,  tahun 2011

  2. Titik Desy H and Anna Triwijayati, 2009, Consumption Behavior of Food Products for Household by the Consumer Low-income housewives in Malang, Grant Funded Studies Women's Studies Program, Higher Education, 2009.

  3. Research Team of Marketing Support Team (MST) Widya Mandala Surabaya Catholic University, 2007, Polling Siswa SMA Jatim: Tinjauan Perilaku dan Niat Studi di Perguruan Tinggi (Polling of The Student of Senior High School in East Java: Study of Behavior and Intention to Study in Higher Education). Unpublish

  4. ISEI and Unair Research Team, 2007, Potensi Pasar Industri Mebel di Jawa Timur. Unpublish.

  5. Anna Triwijayati, and Hendro Susanto, 2006, Analisis Efek Iklan Televisi pada Pengetahuan, sikap, Niat Beli dan Pembelian oleh Konsumen Anak pada Produk Makanan Ringan di Surabaya (Study of TV’s Commercial on Knowledge, Attitude, Intention and Buying to Snack Product by Children at Surabaya), Research Funding: Dosen Muda (Young Lecturer) Grant 2006.

  6. Anna Triwijayati, and Hendro Susanto, 2006, Segmentasi Pasar dan Positioning Kosmetika Untuk Kulit Wajah di Surabaya (Market Segmentation and Positioning of Cosmetics at Surabaya), Research Funding: Widya Mandala Research Grant Surabaya (WIMA GRANT)

  7. Koesworo, Y, Anna Triwijayati, Siprianus Sina, 2006, Analisis Sikap Konsumen terhadap Niat Mengkonsumsi Jamu Pahitan di Surabaya (The Study of Intention to Consume Jamu Pahitan at Surabaya), Research Funding: The Centre of Drug and Plant Development (PPOT-GRANT) Unika Widya Mandala Surabaya.

  8. Sunarjanto, N. Agus and Anna Triwijayati, 2005. Studi Perbedaan Prestasi Akademik antara Mahasiswa yang Memprogram jalur Skripsi dan Non Skripsi (Differentiation of Student Academic Performance: Thesis or Non Thesis), Unpublish

  9. Anna Triwijayati, 2012, Encouraging Food Security and Diversity: Housewife Role in Creating Food Consumption Patterns of Low-Income Households Consumers, Presented at ICSD (International Conference for Sustainable Development), University of Mahsaraswati, Denpasar, 6-7 March, 2012

  10. Anna Triwijayati, 2011, Children's Decision Making on Snack Food Products, 2011, Proceedings at 2nd International Conference, Indonesia Management Scientist Association, Pekanbaru, ISBN, 978-502-99295-1-5, Pekanbaru, 2-4 December 2011

  11. Anna Triwijayati, 2011, Strategic Upward Influence (SUI) in The Perspective of Hofstede's National Culture in Indonesia, Proceedings 1st Regional Meeting and International Seminar, Indonesia Management Scientist Association, ISBN 978-602-99295-0-8, Jakarta 1 - 2 April 2011

  12. Anna Triwijayati, 2011, Customer Knowledge Management: Partnering Paradigms Of Knowledge Management And Relationship Marketing, published at Forkomil, Ma Chung Press, 2011

  13. Anna Triwijayati, 2010, Market Orientation and Administrative and Technical Innovation: A Step leverage Competitiveness of Small and Medium Enterprises, Proceedings 1st International Seminar and Conference, Faculty of Economics, State University of Jakarta, ISBN 978-602-96746-4-4, Jakarta 9 - November 10, 2010

  14. Anna Triwijayati, 2010, Flexibility Management: Competitiveness leverage resources within the Organization Facing Environmental Turbulence, Proceedings 1st International Seminar and Conference, Faculty of Economics, State University of Jakarta, ISBN 978-602-96746-4-4, Jakarta, November 9-10, 2010

  15. Anna Triwijayati, 2010, Towards Learning Organization Culture: Integration and Implementation of Corporate Culture and Learning Organization, Proceedings 2nd International Accounting amd Parahyangan Business Conference, ISBN 978-602-97185-0-8, Chatolic Parahyangan University, Bandung, 17-18 June of 2010.

  16. Anna Triwijayati, 2010, Changing Formal and Informal Organization Structure to Enhance Knowledge Management and Learning Organization, Scientific Communications Forums Presented at Ma Chung University, Malang, February, 2010, Published at the University Forkomil Chung Ma, Ma Chung Press, 2010

  17. Anna Triwijayati, 2010, History of Thought Theory of Consumer Behaviour (1870-1980) in Perspective Marketing, published at "an Anthology of Scientific Articles: Harmony in Diversity, 3nd edition, London: Ma Chung Press

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